5 website features your online business needs

29 June 2020

Here at solutionsPro, our expert team have been building bespoke websites for small businesses since 2007. This has given us years of learning and developing features our website clients want – and the features they don’t even know they need until they see them on our website system!

In 2020, COVID-19 has impacted every business and changed the landscape of shopping; demand from customers to buy online from their favourite retailer sky rocketed during lockdown. With a solutionsPro website, our clients could evolve their business online to sell a range of products and have full control to update their website with key information as the situation changed over the months.

We take a look at 5 of the most popular website features during 2020!


Click and collect option

One of our most popular website features is the Click & Collect option. This is a great option for local businesses who want to sell online and allow customers to easily pick up from the shop premise - the customer simply selects Click & Collect delivery option at checkout – you can even define set pick up times or AM/PM  collection.

The Click and Collect feature is also ideal during COVID-19, as you can arrange contactless pick up options from your shop premise. Customers love the ease and convenience, and safe in the knowledge of how the process will work.


Business Blog

There are many benefits of having a business blog on your website. Research by Hubspot has shown businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t.

Firstly, it is a GREAT way to share valuable information for your customers to read; trend ideas, gift guides for seasonal events, announcing new collections or ‘how to’ guides for your products. Blogs allow you to engage with your customers online – they stay longer on your website to explore your branded content and products. Blogs build trust that you are an expert in your field, so people are more likely to buy online from you.

Secondly, a blog is fresh content for search engines like Google to pick up and read. And they love it, REALLY love it. Useful content is one of the key ranking factors for websites, search engines want to see new and useful content being added regularly. To make the most of blogs for your website, it is recommended to aim for at least 300 words of unique content, keep it rleveant to your brand and ensure your key words are mentioned in there.

A solutionsPro blog section is built-in as part of our standard website features, so you don’t have the fuss of trying to use an external blog site. It is all in one place in your solutionsPro  Content Management System.


Set delivery areas & prices

Our handy solutionsPro delivery feature means you can set your own delivery prices and delivery areas – you have complete control! Want to be able to offer nationwide delivery? Not a problem! Need same day delivery option for specific local postcodes available? Not a problem! Want to charge more for delivery to postcodes further away from your shop? Not a problem!

Our Support Team help you get your delivery areas and pricing structure all set up in the system, so you can offer the delivery options YOU want.


Product control

Things can change pretty quickly with stock – especially with COVID-19 impacting some availability from suppliers and demand for certain product trends increasing. With a solutionsPro website you have complete control 24/7 of products and stock on your website. If you need to quickly add a new product that has just arrived you can easily do this, or if you have temporarily run out of stock of another item you can remove it from your website.


Discount codes

Our website clients love the discount codes feature included with their solutionsPro website! You can set up promotional codes to give your customers an incentive to press the buy button – such as 10% off, save £10 when you spend £50 or free box of chocolates with every order.

Even better, just get in touch with our Support Team once you have decided on what promotion you want and we can create and load an eye-ctaching home page banner advertising the offer for you.


Want to discover more of our website features for small businesses?

Get in touch with our specialist team today, we can have a chat about your business and how our websites work. We offer a free online demonstration too - so we can show off our system and you can see exactly how easy it is to use!

5 website features your online business needs
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